West Lake Avenue, located in the Neptune Township, New Jersey, was the former commercial corridor, primarily serving the needs of local residents. The Avenue was once the home to a number of successful businesses and a thriving social scene. CityWorks, a not-for-profit developer, was selected by the Township to revitalize West Lake Avenue, and restore its function to the neighborhood.
The project was given a Brownfields Development Area (BDA) designation in 2006 by the New Jersey Department of Environmental Protection. Brilliant worked with CityWorks to guide them through the Brownfields process, identifying the environmental concerns associated with over 40 properties; targeting and securing the funding options available for remediation and redevelopment. Brilliant approached the project on an area-wide basis to maximize resources and streamline remedial efforts.